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The overall mission of Wise Business Solutions is to help small to medium-sized businesses and professionals succeed. We specialize in providing comprehensive monthly accounting services giving our clients the financial information and consultation they need to effectively manage their businesses.
Almost any accounting firm can crunch numbers for you, but your business needs more. If you’re looking for an accounting firm that gives small business owners Big Client Service, look to us. We deliver superior service and specialize in giving small businesses the personal attention they need to thrive in today’s marketplace. It’s not only about the numbers. It’s about Service.
Our philosophy differs from that of most other accounting firms. While other firms provide services quarterly, semiannual or just once a year, we believe that small business owners need current information to monitor their finances on a monthly basis. This current financial information enables us to provide you with truly meaningful consultation, advice and tax planning. The efficiencies realized through this ongoing relationship with our clients allow us to provide greater services at a surprisingly affordable investment.
Our clients view our firm as a business partner. They call us frequently with their business questions without being concerned that the meter is running. It’s part of our commitment to provide experienced accounting consultation and business guidance.
We work together as a team of accountants, accounting paraprofessionals and payroll specialists to provide the accounting, tax, business and payroll guidance needed to ensure the success of your business.
The quality of professional advice you receive is a real factor in creating success for your business and in creating peace of mind for yourself. At Wise Business Solutions, we take a team approach to client services providing you with access to seasoned accounting and payroll specialists able to advise on a broad spectrum of business, accounting, and financial planning issues. The standard for the high quality of our services is set by our firm’s principal, Rob Wise, a Certified Public Accountant with more than 25 years of professional experience. When you work with Wise Business Solutions, you don’t just get the attention of an individual accountant, you get the focus of a team of professionals committed to small business success, your success.
Director & President
Rob is the Director and President of Wise Business Solutions. Rob has been with the firm for over 25 years and holds a B.S. Degree in Accounting from Goldey-Beacom College. He works closely with his clients providing business consultation, creative solutions and tax planning. Born and raised in Newark, Delaware Rob now lives with his wife north of Chesapeake City, MD and has two adult children. He is very active and committed to his church congregation. Rob is an avid, passionate and knowledgeable Philadelphia Eagles fan.
Accounting Manager
Cynde is an accounting manager and joined Wise Business Solutions in 2019. Cynde passed the CPA exam in 2020 and earned the Enrolled Agent credential in 2017. She has a Bachelor of Science in Computer and Information Science from the University of Maryland and studied accounting at Baker College. Cynde lives in the Rehoboth area with her husband and has an adult daughter. When she is not reading or studying, Cynde and her husband enjoy exploring the walking trails around the state with her beloved Golden Retriever.
Bookkeeper
Cindy is a Bookkeeper and has been with Wise Business Solutions for over 10 years. Cindy graduated from Rutgers University in New Brunswick, NJ with a Bachelor of Arts in Economics with a concentration in Accounting. Married for 28 years to her high school sweetheart, she has two fabulous grown children. Cindy is an avid walker who loves to read and spend summer days at the Jersey Shore with her family and friends.
Bookkeeper
Stanley “Pat” Caskey is one of our Bookkeepers. Pat joined the company in April 2021. Pat and his wife Cyndi are proud parents to two dogs, Lucy & Lincoln. In his spare time he enjoys smoking meats and spending time with his large family.
Bookkeeper
Lisa is one of our Bookkeepers. Originally from Iowa she came to Delaware in 2019. She has an associates degree from South Western Community College and attended University of Northern Iowa. In her spare time she enjoys sewing and crafts
Accounting Specialist
Zach is an Accounting Specialist and joined the Wise Business Solutions team in February 2023. He graduated with a Bachelors and Masters in Finance from Goldey-Beacom College. Zach currently lives in Elkton, MD, where he was born and raised. He is the drummer on the church worship team. When he is not in the office, he likes to play golf and enjoys watching sports.
Marketing Manager
Melissa began her relationship with Wise Business Solutions as a client. At the time she managed a small hair salon and was impressed with the support she received as a manager and partner in the business. As her life evolved, she wanted to work from home more to allow her the time to be at home with her three children, one of which has autism. She saw the need for Marketing support for Wise and jumped in with both feet. Now she has been handling our website and social media channels since 2016. In her spare time she’s an avid reader, yoga enthusiast and enjoys time at the Jersey shore
Administrative Support Specialist
Jeanette “Nettie” Rivituso is our Administrative Support Specialist. She joined the Wise team in October 2022. She hails from New Jersey, but has now been in Delaware for 3 years. She is married to her best friend for 21 years. She has 3 grown children and 5 grandchildren. When she’s not in the office she loves sewing, camping and being out on the boat fishing with her family.
Wise Business Solutions was originally founded as Snyder & Company PA CPA in Wilmington, Delaware in 1982 by Dennis Snyder. Early in his career Dennis quickly realized that small businesses were not receiving the same level of services and guidance from the CPA community as were larger businesses. While larger businesses had the benefit of monthly financial statements and accounting professionals to help them use that information to manage their businesses, the small business owner typically relied on a tax return to tell them how they did. Since their tax returns were often on extension it could easily be nine months after the end of their tax year before they found out if they were making or losing money. They could be out of business before they ever knew what was wrong.
In order to help smaller businesses, Dennis started a firm that specialized in providing monthly accounting services to the small business community for an affordable investment. Small business owners were finally able to make business decisions based upon timely financial information with minimal accounting effort on their part.
After 30+ years in business, it was time to begin a succession plan for the longevity of the company. In January 2021, Dennis transitioned ownership of the company to Rob Wise. With over 25 years with the firm, Rob took the helm confidently and is committed to providing the same level of specialty services to the small business community.
In 2023 the Snyder and Company name changed to Wise Business Solutions. This change reflects our evolving commitment to provide more comprehensive and insightful business solutions. The name encapsulates our mission of guiding and empowering your business decisions with strategic insight and astute financial management. Our team’s expertise, commitment to excellence, and personalized attention to your needs embodies our vision of a future where your business not only thrives but guides wise choices that help get you where you want to be.
(302) 475-1600
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